Brookhaven at Lexington Website PRIVACY POLICY
Effective Date: January 1, 2025
Brookhaven at Lexington (“we”, “our”, “us”) and its affiliates are committed to protecting and preserving the privacy and security of the information of our website (“Site”) visitors and users (“you”). This policy, together with our Terms and Conditions of Use (“Terms”), sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Our Terms can be accessed by clicking here Terms of Use – Brookhaven at Lexington. By using our Site, you are accepting the practices described in this Privacy Policy (“Privacy Policy”).
By using this Site, you consent to the use of information that you provide us in accordance with this Privacy Policy. We do update this Privacy Policy from time to time, so please review this Privacy Policy regularly. If we materially alter our Privacy Policy, we will notify you of such changes by contacting you through your user account e-mail address or by posting a notice on our Site. Your continued use of the Site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site and you should notify us that you do not want your information used in accordance with the changes.
We have structured our Site so that you can visit it without providing us with your name or contact information. However, if you are a resident, staff or trustee, at our facility, and wish to access the “Residents” section of our Site, you will have to register with us and provide some basic information to obtain a username and password. Other residents, staff or trustees, who access the “Residents” section of the Site will have the ability to view your contact information in our Directory, as well as any information you provide to us in your resident biography. If you choose to provide us with information by which you can be identified, you can be assured that it will only be used in accordance with this Privacy Policy.
In order to deliver personalized and relevant information to you through our Site, we collect certain information from users. Please do not provide any sensitive information or health information. If you should do so inadvertently, we will use and disclose that information in the same manner as any other information you provide to us.
What Information Do We Collect?
In operating our Site, we may collect and process various kinds of data, including personal information about you. “Personal information” refers to information about you that can be used to identify you, such as your name, address, telephone number, and email address. Specifically, we collect, store, or process the following data about you:
- Details of your visits to our Site and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data, including your IP address, the date and time you accessed or left the Site and which pages you viewed. Some parts of our Site use cookies and other technologies to collect this information about your general internet usage. See section below ‘How We Use Cookies” to learn more.
- Information that you provide directly to us by filling in forms on our Site (for example, to contact us, you must provide your name and e-mail address).
- Your username and password if you are enrolled in and authorized to access our “Residents” section of our Site.
- Any contact information in our resident Directory, personal information in your resident biography, and details of maintenance orders if you are enrolled and authorized to access the “Residents” section of our Site.
- Any information you share with other residents through our web-based resident communication option if you are enrolled and authorized to access this tool through the “Residents” section of the Site.
- Information provided to us when you communicate with us for any reason.
How We Use Cookies
A “cookie” is a piece of text which asks permission to be placed on your computer’s hard drive. Once you agree, this cookie file is stored on the hard drive of your computer. They help us and our affiliates to improve our Site. They ensure that the content from our Site is presented in the most effective manner for you and your computer.
All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our Site.
How Do We Share Your Information?
The information that we collect and store relating to you is primarily used to enable us to provide our services to you in the best possible manner. In addition, we may use the information for the following purposes:
- To provide you with information relating to our services;
- To provide third parties with statistical information about the users of our Site;
- To monitor and conduct an analysis of our Site traffic and usage patterns;
- To analyze trends.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. Most browsers accept cookies automatically. You may be able to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. For instructions, check your browser’s technical information. If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly. Please note that cookie-based opt outs must be performed on each device and browser that you wish to have opted out.
- Google Analytics. We may use Google Analytics to improve our Site’s functions. You can choose not to be included in Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.
“Do Not Track” Requests
Our Site currently does not respond to “do not track” or similar signals.
How Do We Protect Your Information?
To ensure that your information is secure, we have put in place commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on our Site. However, the data we store is not encrypted, so please DO NOT provide us with any sensitive health, financial, or personal information. Any information you provide to us is entirely at your own risk and may be viewed by others.
Nonetheless, the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically on our Site, and transmission of such data is therefore entirely at your own risk.
Disclosing Your Information
Where applicable, we may disclose your personal information to any affiliated business entities or third parties necessary to provide products and services to you. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any), as well as third parties involved in the administration and operation of our products and services.
If you are enrolled in, and are authorized to access, the “Residents” section of our Site, we may disclose the information you have provided to us in that section to other residents, staff or trustees, who are authorized to access this section.
We may also disclose your personal information to third parties:
- Where we sell any or all of our business and/or our assets to a third party.
- Where we are legally required to disclose your information.
- When we are contractually obligated to disclose it.
HIPAA
Information subject to protection under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”) will be protected pursuant to our legal obligations.
Third Party Website and Interaction
By accessing other third party websites or applications through our Site, you are consenting to the terms and privacy policies of those websites. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
Users Only of Legal Age of Majority
Our Site is designed and intended for those who have reached the age of majority (18 years of age). By using our Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age.
No one under age 13 is authorized to submit any information, including personally identifying information, on our Site. Under no circumstances may anyone under age 13 use our Site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.
International Visitors
Our Site is hosted and operated in the United States (“US”). By using the Site, you are consenting to the transfer of your personal information to the US. If you are accessing our Site from outside the US, please be advised that US law may not offer the same privacy protections as the law of your jurisdiction.
California Visitors
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose your personal information to third parties for their direct marketing purposes.
European Union Visitors
For any users residing in the European Economic Area (“EEA”), the General Data Protection Regulation (“GDPR”) may be applicable. GDPR provides a framework for organizations to ensure protection of the personal information of European citizens and gives European citizens certain rights.
Legal Basis for Processing
If you are an individual located in the EEA, United Kingdom, or Switzerland, our legal basis for processing your personal information will depend on the personal information concerned and the specific context in which it is collected. However, we will normally collect or process personal information from you only where:
- We have your consent to do so; or
- We need the personal information to perform a contract with you (e.g. to deliver services).
In some cases, we may also have a legal obligation to process personal information from you or may need the personal information to protect your vital interest or those of another person. If we rely on your consent to process the personal information, you have the right to withdraw or decline your consent at any time in writing or as otherwise permitted. Please note that this does not affect the lawfulness of the processing based on consent before withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Retention
We will retain your personal information for as long as is needed to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law.
Rights to Access and Control Your Personal Data
Individuals residing in the EEA, United Kingdom, and Switzerland have certain rights to access and control their personal data. These rights include:
- the right to be informed;
- the right of access;
- the right to rectification;
- the right to erasure;
- the right to restrict processing;
- the right to data portability;
- the right to object; and
- rights in relation to automated decision making and profiling.
For a full list of rights, please visit www.eugdpr.org.
Review and Correction of Your Information
You may review and edit the information we collected about you at any time by contacting us at the addresses listed at the end of this Privacy Policy. If your information has been shared with a third party, as described elsewhere in this Privacy Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.
Contacting Us
We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at:
Brookhaven at Lexington
Corporate Compliance Officer
1010 Waltham Street
Lexington, MA 02421
Marketing@brookhavenatlexington.org
(781) 863-9660